Free Idea

The Osull°er AIoT Dispenser System replaces conventional plastic hotel amenities—unchanged for over 50 years—

with sustainable aluminum dispensers, IoT brackets, and capsule-type vegan refill amenities.

Through a smart bathroom management platform, it enables cost reduction and automated room operations.

By implementing this system, hotels can reduce annual carbon emissions by approximately 15 tons (around 88%)

and build an AIoT-based carbon-neutral system aligned with sustainable ESG management.

Hello, I am Jongman Woo, CEO of Free Idea Co., Ltd.

The Osull°er brand was founded with a vision to transform the long-standing culture of plastic-based hotel amenities that has remained unchanged for over half a century.

By integrating AIoT technology with an eco-friendly philosophy, we propose a sustainable hotel operation system that helps reduce plastic waste.

Our flagship product, the Osull°er RC1.0, combines aluminum dispensers, IoT brackets, and full-package vegan refill amenities to collect real-time bathroom data, which is then analyzed by AI to achieve automated room management and measurable carbon reduction.

Through these technological innovations, Free Idea actively supports ESG management in the hotel industry and is expanding its carbon-neutral and ESG control platform beyond hotels to personal bathrooms and public restroom monitoring systems.

The essence of technology is Quality.

Ⅰ From Quantity to Quality in Data

The amount of data is often used as an AI advancement barometer.

However, at Free Idea, we pursue better data, not more data.

The information we collect is not mere usage logs—it reflects human behavior, context, intent, and emotion.

This refined texture of data forms the irreplaceable foundation of our original AI cluster.

Ⅱ From High-Tech to High-Quality

In high-tech speed and performance matter.

Free Idea goes a step further—investing in high-quality technology that emphasizes precision, sensitivity, and completion.

We align technology with human senses, transforming machine precision into human experience.

Technology can be developed quickly, but quality can only be achieved through time, dedication, and philosophy.

Ⅲ Physical AI that Understands Human Senses

Free Idea’s Physical AI operates within human-occupied physical spaces, sensing and responding to human experience

Sensor data traces behavioral patterns, while AI clustering identifies habits, patterns, and meanings within the

This is what we call technology that understands the senses—a form of high-quality AI that enables coexistence between humans and machines.

Ⅳ Quality for Humanity; the Purpose of Technology

Technology should not merely enhance efficiency; it should elevate the quality of lif

Through AI, Free Idea observes human everyday life, striving to create a better environment, better choices, and a better planet.

We believe in deep technology, not fast technology; in high quality, not merely high tech.

Cool the Earth by 1°

All innovations created by Free Idea begin with one goal — to lower the Earth’s temperature by 1°C.

Free Idea will continue to lead as a global pioneer in realizing Physical AI for bathroom life through AI clustering technology.

Thank you.

November – Established Singapore branch
October – Signed contract with Shandong (Linyi) Hainan Sanhe Co., Ltd. for the adoption of the Osull°er RC 1.0 System
October – Participated in Singapore IPO Conference (Asia Edition)
August – Secured investment from AUM Pioneer
August – Began production mold development for IoT dispenser mass production
July – Selected for Super-Gap Startup 1000+ Micro DIPS
June – Attracted investment-linked financing from Korea SMEs and Startups Agency
June – Established mass production system in Guangzhou, China capable of producing 50,000 units per month
May – Selected for IBK Changgong (Gwangju) 3rd Cohort
May – Completed development of second-generation aluminum dispenser and bracket molds
May – Selected for Korea Tourism Organization’s Tourism Global Challenge
January – Promoted global MOU and supply contract with GuestSupply USA
January – Secured investment from Ape Inc.

November – Export contracts with Hipotel (France) and SAVIC SA (Belgium)
October – Completed development of IoT-based hotel ERP system (Osull°er RC 1.0 Beta Version) and launched at Arts & Pool Villa, Seogwipo
October – Selected for TIPS R&D General Project (2024.10–2026.09)
October – Exhibited at trade fairs in Dubai, Singapore, France, and Vietnam
September – Selected for Kobaco (Korea Broadcasting Advertising Corporation) Advertising Support Program (KRW 12 billion, 70% subsidy)
July – Acquired two patents and technology transfers from Samsung Electronics
June – Selected for J-Startup 7th Cohort (Jeju Tourism Organization) business incubation program
May – Selected for ESG Impact 7th Cohort (Honghap Valley Foundation) incubation program
May – Selected for Gwangju Information & Culture Industry Promotion Agency’s Startup Growth Package
February – Secured investment from Chonnam National University Technology Holdings (TIPS R&D)
January – Certified as a Social Venture Company and Excellent Venture Company

December – Signed MOUs with DOWHAT and Leekaja Hairbis
November – Secured investment from individual angel investor Jae-young Joo and Bridge Square
November – Received Minister’s Commendation from the Ministry of SMEs and Startups
October – Participated in Customized Technology Commercialization R&D Project by the Ministry of SMEs and Startups
October – Supplied vegan amenities and aluminum dispensers to over 15 domestic hotels
September – Secured additional investment from Bridge Square
July – Signed export contract with SONKIM Group (Vietnam)
June – Filed Osull°er trademark (O –悟 “enlighten,” SULL – 說 “speak,” ° – degree, ER – “person”)
May – Acquired three patents and technology transfers from Samsung Electronics
May – Selected for Initial Startup Package Program

October – Certified as Venture Company and R&D Department Accredited
September – Developed Osull°er aluminum dispenser and stand, launched vegan refill amenities such as shampoo and body wash
September – Acquired ISO 14001 & ISO 9001 Quality and Environmental Management Certifications
August – Released shampoo featuring massage-time alert function
June – Conducted survey on alternative amenities for 40 hotels in Jeju region
May – Established Free Idea Co., Ltd. (#401, 21 Jungang-ro 14-gil, Jeju-si, Jeju Special Self-Governing Province)